Tuesday, August 21, 2007

Do One Thing Well

Last night was daddy daughter night in our house. For the last few years, we've had a tradition that we would go to the local Long John Silvers/A&W restaurant whenever mom wasn't with us. My girls share my love of malt vinegar on fish/chicken and real draft root beer in a frosty mug. Anne on the other hand, prefers more "sophisticated" fare. :) It seems that God was with us in our move to Frisco, because there's a new LJS/A&W close by. After dinner, the girls wanted to do something else. I was trying to think of what we could do (that wouldn't cost a lot) when I remembered "The Snow Cone Lady." Back when we visited Frisco a few years ago, we were taken to "The Snow Cone Lady's" stand, but the girls couldn't even remember. As we pulled in to the lot where the stand is located, there was a line with at least a dozen people waiting for a snow cone. When we finally reached the front of the line, Sydney chose the banana, Morgan went for the green apple, Samantha picked Watermelon, and I settled on the strawberry shortcake snow cone. As we sat on makeshift benches in the parking lot eating our snow cones, I was struck by how many people kept coming. The line never got smaller than a dozen people. I am told this happens every night. As I was eating my snow cone, which only cost ONE DOLLAR, I realized why people kept lining up to get theirs. It was a generous portion, with more flavor choices than I'd ever seen before, and it TASTED GREAT! "The Snow Cone Lady" has continued to be successful because she has concentrated on serving the best snow cones at the best price. There are no frills, no fancy marketing, just good snow cones. I'm also told that after working in Frisco for "a season" which is about 6 months, she leaves with more than a six-figure income. Not bad. I might have to drop by later for some more "market research." ;)

1 comment:

Thomas Clay said...

Wow! You and I are in the wrong business, brother! :-)